Fox Searchlight has launched an extremely bizarre site for the film Black Swan (If you want to read more about the film, check out our review). The psychological thriller stars Natalie Portman as a veteran ballet dancer who’s competing with a rival ballerina for the same role in the new production of Swan Lake.
This is probably the oddest site for a film I’ve ever seen. There’s barely anything written at the site. It consists mainly of slo-mo “fragments” (short video snippets from the film). These fragment are mainly of Portman’s distressed face and a few close-ups of her feet and hands while eerie music plays in the background. The multiple fragment boxes of her face function as a calendar-like countdown to her opening night with a specific day on each box. If you hover the cursor over the fragments of her face, you’ll get a close-up image of black swan feathers. According to Fox Searchlight, the site gives you an “unsettling” look into the the psyche of Portman’s character Nina Sayers.
The site is appropriately named Ijustwanttobeperfect, as Portman’s character strives for perfection as a ballet dancer. It is set up so you can post individual fragments to your social networking site of choice. It even comes complete with a Twitter account and Facebook page for Natalie Portman’s character Nina Sayers – @TheSwanQueen.
While it’s pretty creative how they set the site up, it could use a bit more variety, perhaps fragments of some of the other characters in the film. Because as attractive as Portman is, staring at nearly identical fragments of her face can get a tad boring after awhile. They’ll probably change up the snippets though.
Black Swan is directed by Darren Aronofsky (The Wrestler and Requiem for a Dream) and co-stars Mila Kunis, Barbara Hershey, Winona Ryder and Vincent Cassel. The film is set to open in limited release on December 3, 2010.